From cave paintings, carrier pigeons, and Morse code to the telephone, instant messaging and social media we have been successfully interacting throughout history for many centuries. Communication plays a critical role in every aspect life and non-more so than business. Possessing or developing communication skills helps the business and its leaders grow. Good communication helps build positive team relationships, prevents conflict, and effectively promotes the brand. Businesses who have effective dialogue with their customers thrive, it’s all about customer centricity, finding out your customers’ needs and providing the solution.