Combining commercial writing techniques presents unparalleled opportunities to engage customers in real-time, personal, two-way communication. This workshop will help you gain a complete understanding of today’s most effective copywriting techniques, and get the very best from them in your own campaigns. This workshop is for people who want to think in a truly conceptual way about their writing. You’ll learn how to produce creative responses to a marcoms brief and think about combining words and images in striking ways. You will get involved in brainstorming sessions more normally associated with ad agencies and learn to dramatise propositions more effectively.
The day includes:
- Translating the creative brief and the relationship between input and output
- Dramatising propositions and creating themes for campaigns
- Exercises on tone of voice
- A longer writing exercise in groups, with course-director critique