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Digital Marketing Masterclass


Course Outline

Focusing on advanced techniques and strategy, this workshop will you demonstrate how to build effective plans and determine return on investment. It will enable you to develop digital-marketing strategies, manage and implement campaigns and analyse the results.

digital marketing


Understand the latest advances in digital marketing, improving your capability of planning and delivering effective campaigns. You will understand how to apply advanced analytics to your data, build digital marketing strategies and make decisions that are tied to business objectives as well as delivering the required ROI.


This Masterclass will assist those who already have a good knowledge of digital marketing and will take their skills and knowledge to the next level. The workshop focuses on the latest advanced techniques allowing delegates to develop digital marketing strategies, manage and implement campaigns and analyse results.  The workshop will demonstrate how to build effective plans and effectively measure ROI.


Advanced digital marketing in perspective

Latest trends and changes

Advanced channel techniques

SEO technical factors

Effective keyword strategies

Social search integration

Social outreach management

eCRM and automation

Life cycle and dynamic emails

Advanced targeting and lifecycle events

Social advertising

In-depth analytics

Multi-channel funnels and attribution modelling

Advanced reports and custom reports

ROI analysis

Objectives and KPI’s

Persona’s and planning

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

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