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Email Marketing

Advanced

Course Outline

Email marketing offers a cost-effective and highly engaging communication platform and yet is also one of the most challenging disciplines to manage as part of the digital marketing mix due to issues of spam, privacy, changes in regulation and changes in user interactions with email and mobile usage, creating a fast changing digital environment. This course offers an advanced and practical guide to getting the most from email campaigns using the latest techniques and tools.

Email marketing

BENEFITS TO YOU 

Gain knowledge of industry best practice, using the latest email marketing tools and delivering highly effective reporting that increases open rates, click-through rates and conversion rates that essentially deliver to the bottom line.

Plan and execute effective email campaigns from initial concept to analysis

Identify the most suitable email marketing tools for your campaign

Integrate your email campaigns with your other marketing activities

Interpret your analytics to improve your campaigns

WHAT YOU’LL LEARN:

Plan and execute effective email campaigns from initial concept to analysis

Identify the most suitable email marketing tools for your campaign

Integrate your email campaigns with your other marketing activities

Use social media and email marketing for better results

Interpret your analytics to improve your campaigns

Use A/B and multivariance testing to improve your emails

Optimise and improve your landing pages

Segment your data for better response rates

Understand the legal and best practice frameworks for email marketing

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

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