Google ads has developed to become a leading paid platform for buying paid media, worldwide. Our advanced PPC training programme is designed to equip paid media managers with advanced skills utilising all of the features the google ads platform has to offer. Learn how to enhance campaign targeting, apply advanced adjustments to campaigns, and use the reporting suite within the ads system to pull campaign data for analysis and data gathering.
The Pay Per Click (PPC) course is designed for all marketers involved in PPC campaigns who want to get the very best results for their search engine marketing budget.
By attending this workshop, you will understand the role of Pay per Click (PPC) in the search marketing landscape and have the confidence to develop and implement PPC campaigns that increase high quality clicks with better chance of conversion and greater ROI. You will learn what makes ads more appealing and clickable and the importance of testing.
• Optimum search campaign setup
• Ad account structure
• Dynamic Search Ads & Responsive Search Ads best practice
• Affinity audiences and inmarket audience targeting
• Mobile vs desktop search ad creation
• Ad story telling and creation
• Quality Score Optimisation
• Shopping campaign setup and feed optimisation tools
• Remarketing campaign setup and efficient targeting
• Creating and automating reports
