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Affiliate Marketing

Course Outline

Affiliate marketing is the process of using sponsored links to track sales; where the brand or merchant pays only for the sales or leads you receive. On a large scale this can be hugely profitable for online businesses. This one-day workshop looks at Affiliate Marketing best practice, offering a step-by-step guide to developing a successful strategy and implementation of an Affiliate Marketing programme.

Training Course Benefits

This affiliate marketing workshop will help you as a manager to plan successful partnerships with affiliate networks and publishers in order to improve revenue and turnover through third party partnerships. The course will help you gain the skills and confidence to make the most of your relationships with affiliate providers, how to grow these relationships and where improvement opportunities will arise.

The training course will ensure that you learn how to protect your brand while sales revenue grows.

Who is this Course for?

This workshop is ideal for sales and marketing practitioners, e-marketers, and e-commerce professionals learning from scratch or improving on an established affiliate network. It is also ideal for those companies planning to start their affiliate marketing programs, open new revenue streams and build positive relationships.

What you will learn

  • Introduction to affiliate marketing and its role in your marketing plan.
  • The mechanics of affiliate marketing programmes.
  • The role of the ‘merchant’ and the role of the ‘affiliate’.
  • Getting started: hosting an affiliate program and creating a network.
  • Promoting the affiliate program and joining networks.
  • Become an affiliate of others.
  • Controlling your affiliates in search.
  • Write and edit powerful web sales copy.
  • Analyse web performance.
  • Grow your affiliate network and boost your online brand awareness

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

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