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Agency Briefing And Management


Course Outline

This course provides guidelines and practical tips on how to work efficiently with agency partners to develop effective creative campaigns. Everything from briefing the agency and building a client / agency relationship to managing an agency and evaluating creative presentations are covered.

As a client you want to set the pace and demand outstanding work from agency partners.


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Understand how to construct and implement precise agency briefs.

Appreciate how to evaluate creative presentations and get the most from the creative development process.

Learn how to get the maximum from your agency partners.


This course is aimed at all levels of marketers involved in the planning and implementation of marketing communications campaigns.

It is applicable to advertising, design, digital, DM, PR, promotions, events, B2C and B2B, local and international agencies.


How to understand agency partners

How to write an effective agency brief

How to get the maximum out of the creative process

How to build long term mutually beneficial agency relationships

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

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