Get In Touch
  • By using this form you agree with the storage and handling of your data by this website.
Speak to our team: +44 (0) 203 004 9638
Menu
Homepage / An Introduction to PPC

An Introduction to PPC

Introduction

Maximise visitors & minimise costs

Course Code: TM150

Duration: 1 day

Overview

Learn how to structure and manage your PPC campaigns by developing a bid strategy to increase visitors, reduce costs and generate greater ROI on your marketing budget. This workshop will cover Account Structure, AdWords strategy, the benefits of re-targeting and developing meaningful metrics to Identify, measure and act upon the KPI's that will help you boost your PPC performance.

Location

Loading...

Date

£ex VAT

Who Should Attend

The Pay Per Click (PPC) course is designed for all marketers involved in PPC campaigns who want to get the very best results for their search engine marketing budget.

Benefits

By attending this workshop, you will understand the role of Pay per Click (PPC) in the search marketing landscape and have the confidence to develop and implement PPC campaigns that increase high quality clicks with better chance of conversion and greater ROI. You will learn what makes ads more appealing and clickable and the importance of testing.

Learning Outcomes

• An introduction to PPC
• Introduction to search marketing
• Keyword research, development & analysis
• AdWords
• Paid search
• Account structure
• Campaign targeting
• Keywords and ads
• Bidding and budgeting
• Re-targeting
• Objectives & Metrics

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

Enquire about this course

Call Us

+44 (0) 203 004 9638

Email Us

info@themarketors.com

Enquire about this course

×

Enter your details for an exclusive price on this course not available online: