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Homepage / An Introduction to SEO

An Introduction to SEO


Optimise your efforts for better results

Course Code: TM149

Duration: 1 day


Driving traffic to your website from search engines is an imperative and valuable element of your digital marketing and lead generation process. By attending this workshop, you will learn how to develop your website through better structure, design and usability so it has a greater chance of not only ranking in search results but improving conversions for customers landing on your website. You will also discover the latest keyword analysis techniques and link building plans whilst having hands on experience of using latest tools.




£ex VAT

Who Should Attend

This course is designed for all marketing professionals whatever their level or stage in career. This course is Ideal for those needing to understand SEO at a rudimentary level, whether that’s marketers involved in online marketing looking to get the very best results for their search engine marketing or those with responsibility for developing the content or website.


By attending this workshop, you will gain an introduction to Search Marketing and specifically the basics of SEO. This introductory level course covers how search works, the evolving landscape, keyword research and structurally how to optimise your efforts for better SEO results.

Learning Outcomes

• Keyword analysis & Research
• What search engines are looking for
• Site visibility
• Reputation and redirection
• HTML tags with impact on SEO
• Schema tagging
• Content strategy and link building
• The importance of links
• Competitor informed link building
• Link building through content
• Link building through social networking
• Setting search marketing objectives
• Creating meaningful reports

Downloadable Resources

Course Outline

How to take this course

In-company Training

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