BENEFITS TO YOU
Understand the process on how to make branding central to your organisation’s success, developing the skills to manage and sustain brand value and to create a differentiated and authentic brand proposition built on the firm foundations of a solid strategy. Understand how your compelling brand proposition is created, implemented, communicated and sustained.
WHO SHOULD ATTEND?
This Masterclass course is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for Marketing Executives, Marketing Managers, Marketing Directors, Business Owners, Graphic Designers and Design Managers from start-ups to established enterprises.
WHAT YOU’LL LEARN:
Structuring your strategic brand plan
Profiling your target customer and exploring your brand context
Clarifying the substance of your brand
Establishing the business case for your brand plan
Identifying sources of value in your brand
Brand architecture / Brand archetypes
Defining your Brand Values
Articulating your brand essence
Clarifying your brand promise
Establishing your brand positioning
Stating value proposition
Understanding your brand experience
Building A Holistic Service Brand Experience
Corporate Visual Identity
Human Resource Initiatives
Employee & Customer Engagement
Brand portfolio management
Understanding and applying brand metrics