When you do it right, Channel Management can increase your existing revenue streams and help generate additional revenue opportunities. Sales growth aside, the ultimate aim for any organisation is to develop a better relationship between the brand, product or service and the customer. The Channel Management process is paramount in achieving this by streamlining communications between the business and all its channels.
The workshop is designed for VP’s, Executives, Heads of Departments, Directors and senior and mid-level managers who are involved in the management of channel partners.
This three-day workshop will equip delegates with the skills required to select the most appropriate distribution channel, motivate and influence partners, adopt the right marketing and communications required and ultimately forge greater relationships with stakeholders up and down the line.
