Course Outline
Whatever product or service you are trying to market, it is always ultimately other human beings that you are trying to sell to. When taking this into account, it becomes evident that understanding the factors that effect human behaviour when buying will improve the possibility of commercial success.
To acquire and use this knowledge effectively, the model of behavioural economics offers scientific and robust methods to help you understand how and why human behaviour changes, as well as offering insight in how to prevent, plan for and respond to these changes.