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Planning a Content Marketing Campaign

Course Outline

LEVEL: Introductory

DURATION: 1 day

 

This content marketing training course is for anybody looking to include content planning and delivery within ongoing marketing activities and will include guides on how to research trends, create and distribute content and measure the success of campaigns.

Who is this course for?

Designed for marketing executives or marketing managers with an interest in developing skills in content marketing.

 

Learning Objectives

  • The benefits and importance of content marketing in an increasingly digital world
  • Creating engagement in content
  • Understand the distribution of content and its role across multiple marketing channels
  • Social media, blogging and SEO in content marketing
  • Measuring and evaluating the impact of content marketing
  • Content marketing within SEO
  • Building effective content plans

 

Benefits

  • Build a core knowledge of content planning and marketing across multiple channels within your organization
  • Become informed and empowered within successful content and planning

 

Course Overview

  • Introduction to content marketing and its role in 2018
  • The three areas of content marketing success
  • The different roles of content marketing within different areas of business (Branding, leads etc)
  • Case studies for content marketing
  • How to make content engaging and valuable
  • Understanding your target audience and delivering content suited to their needs
  • Creating effective content plans

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

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