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Content marketing planning


Successfully design, develop and implement engaging content

Course Code: TM15

Duration: 1 day


This workshop will teach you how to develop original content as well as the distribution platforms and methodologies behind them to get the content to the right audience. Measurement and monitoring of this marketing will also be covered.

Who Should Attend

This workshop is designed to engage key stakeholders and is most suitable to teams from marketing, sales, and customer experience so as the content going out from the organisation has seamless continuity.


This course will give a good understanding of content marketing to ensure you can pitch it internally and externally. The course will cover the best practice for the design and development of new ideas that suit your business.

Learning Outcomes

• Content marketing: what are the benefits?
• Current content collection
• Content review
• Who is the audience?
• Developing new content
• Content calendar planning
• Content marketing across media
• Social media and content marketing
• Measuring and monitoring the impact of your content
• Content marketing and SEM

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Course Outline

How to take this course

In-company Training

E Learning

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