Cross-Cultural Communications

Who Should Attend

Anyone who either travels to other countries or has to communicate with staff from differing regions, this may include people in procurement, sales and marketing roles and managers responsible for diverse teams.

Benefits

This course will provide delegates with a valuable set of models and insights into how cultures vary and what they need to do to make the most of intercultural and international relationships, useful comparisons are made between such cultures such as the US, UK, Northern Europe, Japan, China and Russia.

Learning Outcomes

• Recognise cultural behaviours and attitudes
• Apply key models to business practices
• Differences in verbal and non-verbal communication
• Achievement vs relationship cultural styles
• Uncertainty avoidance
• Masculinity/femininity, Power distance
• Individualism/collectivism
• Personal Space, Clothing and personal display
• Gesture, gaze, facial expression
• Modify expectations depending on the culture
• Appreciate the work ethics of different cultures
• Adapt interpersonal behaviour to fit
• Build stronger cross-cultural working relationships