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Designing And Implementing A Market Research Project

Intermediate

Course Outline

There is frequently an assumption that information needs can readily be met from online resources (and free of charge). This course helps develop such desk research skills through locating online sources, but also to understand how best to ‘capture’ the needs, perceptions, experiences and expectations of customers, suppliers and employees by undertaking primary data collection.

This workshop provides a structured guide to undertaking and managing a market-research project. From the research brief through to executing the project and delivering information tailored specifically to a client’s needs.

Checklists will be provided to ensure you clearly specify your objectives, choose the correct respondent’s, design your questionnaire and ensure overall information requirements are matched to the research findings to support decision makers.

market research

BENEFITS TO YOU

You’ll develop your ability at handling information requests, along with an appreciation of how consultation and client-satisfaction research can improve the way you develop and deliver products and services to consumers and companies.

WHO SHOULD ATTEND?

Those in market research roles or those in general marketing or marketing communications roles, who are asked to take responsibility for the market research function. In addition, this course will be useful for marketing managers, marketing communications executives or a recently appointed marketing executive needing to understand what market research is all about.

WHAT YOU’LL LEARN:

This course will focus on the following key topics:

Understand the requirements of a market research project

Write an effective research brief

Undertake desk research to uncover existing information

Manage your relationship with external agencies

Choose between alternative research methodologies

Select and evaluate an appropriate sample

Construct an effective questionnaire

Analyse the data outputs

Draw conclusions and make recommendations

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

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