There is frequently an assumption that information needs can readily be met from online resources (and free of charge). This course helps develop such desk research skills through locating online sources, but also to understand how best to ‘capture’ the needs, perceptions, experiences and expectations of customers, suppliers and employees by undertaking primary data collection.
This workshop provides a structured guide to undertaking and managing a market-research project. From the research brief through to executing the project and delivering information tailored specifically to a client’s needs.
Checklists will be provided to ensure you clearly specify your objectives, choose the correct respondent’s, design your questionnaire and ensure overall information requirements are matched to the research findings to support decision makers.