Ensure you turn your offers into compelling “value propositions” and grow demand for your products, services and solutions. Think about what your customer is seeking from your offer. Highlight and capitalise on opportunities where your customer is feeling pain or looking for gain. Use insights to generate winning value propositions that build demand, revenues and profits.
Learn how to use frameworks to help you build compelling value propositions
Measure & assess the impact of value propositions
Work cross functionally in the business and externally with partners to build value propositions
Practitioners or managers involved in the research, development and delivery of customer value propositions. It is likely that you will work as part of a dedicated or virtual team responsible for planning, business case development or implementation.
Define and evaluate customer propositions.
Understand and apply key principles in developing customer propositions.
Work more effectively with other functions in the organisation to deliver successful customer propositions.
Align multiple customer contact points to ensure consistent delivery.
Evaluate and measure the effectiveness of propositions, both internally and externally.
Develop an understanding of, and the skills relating to, the formulation of compelling business cases – ensuring that propositions can be sold internally, before externally.
Introducing the tools, skills and processes you need to maximise your performance as a product manager.
Learn how to build a CRM strategy and implement an effective communications programme.
This one-day workshop looks at Affiliate Marketing best practice, offering a step-by-step guide to developing a successful strategy and implementation of an Affiliate Marketing programme.
Engage customers in an increasingly social and technologically-oriented marketing environment.
Google Analytics made simple.
How to get more powerful reporting from Google Analytics and Universal Analytics for advanced users.
