BENEFITS TO YOU
Learn how to use frameworks to help you build compelling value propositions
Measure & assess the impact of value propositions
Work cross functionally in the business and externally with partners to build value propositions
WHO SHOULD ATTEND?
Practitioners or managers involved in the research, development and delivery of customer value propositions. It is likely that you will work as part of a dedicated or virtual team responsible for planning, business case development or implementation.
WHAT YOU’LL LEARN:
Define and evaluate customer propositions.
Understand and apply key principles in developing customer propositions.
Work more effectively with other functions in the organisation to deliver successful customer propositions.
Align multiple customer contact points to ensure consistent delivery.
Evaluate and measure the effectiveness of propositions, both internally and externally.
Develop an understanding of, and the skills relating to, the formulation of compelling business cases – ensuring that propositions can be sold internally, before externally.