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Homepage / Strategy & Planning / Developing Compelling Customer Value Propositions

Developing Compelling Customer Value Propositions


Course Outline

Ensure you turn your offers into compelling “value propositions” and grow demand for your products, services and solutions. Think about what your customer is seeking from your offer. Highlight and capitalise on opportunities where your customer is feeling pain or looking for gain. Use insights to generate winning value propositions that build demand, revenues and profits.


Learn how to use frameworks to help you build compelling value propositions

Measure & assess the impact of value propositions

Work cross functionally in the business and externally with partners to build value propositions


Practitioners or managers involved in the research, development and delivery of customer value propositions. It is likely that you will work as part of a dedicated or virtual team responsible for planning, business case development or implementation.


Define and evaluate customer propositions.

Understand and apply key principles in developing customer propositions.

Work more effectively with other functions in the organisation to deliver successful customer propositions.

Align multiple customer contact points to ensure consistent delivery.

Evaluate and measure the effectiveness of propositions, both internally and externally.

Develop an understanding of, and the skills relating to, the formulation of compelling business cases – ensuring that propositions can be sold internally, before externally.


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Course Outline

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