This programme will enable you to turn your products into compelling value propositions and grow demand for your products and services.The creation of superior value propositions will require you to think laterally about what you actually offer the market so you can capitalise on driving awareness, consideration and sales conversion.
The programme is specifically for B2B or B2C product, marketing and value proposition marketing managers. Whether you are new to the role or have experience, you will benefit by attending and it does not require prior knowledge of product management. It is particularly beneficial to those who are required to make their organisation much more customer-focused, and is both strategic and tactical.
Through a powerful combination of practical models and case studies, you will understand how to differentiate and develop your products for your identified/chosen customer segments. In addition the programme will discuss effective collaboration between internal business units as well as external partners in the building of value propositions. Commercial and financial perspectives will also be covered to ensure that you understand how to build effective business cases to realise your value propositions as well as post launch into market and this will cover specific ROI metrics. This deep practical and hands-on programme offers insights, strategies and techniques to enable you to develop a holistic value proposition and communication practices that focuses on meeting your customers complex and fast-changing expectations. Real-life examples are used throughout the programme.
• Value proposition and industry innovation/transformation
• Balancing value capture and value creation proposition opportunities
• Measuring effectiveness/performance of compelling customer propositions
• Communicating your value proposition through storytelling/messaging
• Leading cross-industry value proposition examples
