BENEFITS TO YOU
Frameworks will be introduced to help you build alliances and partnerships. You will be able to measure and assess the impact and effectiveness of alliances and partnerships and how to integrate your business’s functions to build alliances and partnerships.
WHO SHOULD ATTEND?
Marketing, product, channel, strategy managers and planners and those who are responsible for their organisation’s strategic alliances and partnerships.
WHAT YOU’LL LEARN:
Build effective alliances and partnerships marketing strategies and plans.
Understand how to work with partners marketing divisions and departments.
Work effectively on joint marketing activities and initiatives.
Review and optimise alliance marketing relationships.
Discovering and exploring the fundamentals of successful alliances marketing.
Understanding the alliance marketing life cycle.
Identifying, establishing and managing partnerships.
Creating formal and informal sales/marketing structures for governing your alliances.
Recognising the competencies of alliance-savvy organisations.