By applying a framework to the development of a product, its potential for success is maximised. This course looks at the development of products from conception to launch, covering topics such as idea generation, market research, marketing and sales.
This course is for those involved in the product development process from idea generation to implementation; specifically marketing professionals, product managers, research & development managers and those responsible for generating new product ideas.
Participants attending this two day workshop will be able to write an effective strategy for the development of products and successfully implement a product development plan. They will be exposed to creative thinking techniques and will learn the most effective ways to Improve the performance of products.
