Digital Marketing Course

Who is this course for?

This course is for anybody within a business looking to be involved with the day-to-day mangement and success of digital channels within a busines and is suitable for both agency and in-house marketers (or digital marketers).

Learning objectives

• Create, refresh and improve methods to measure and improve RoI on digital marketing campaigns
• Audit and analyse current digital data and be able to apply actions for improvement
• Search Engine Optimisation (SEO), Pay Per Click (PPC) and social media
• Third party placements across both link building and affiliate marketing
• Ad networks, behavior analysis and persona profiling
• Creation, auditing and success of email marketing campaigns
• On site SEO content and Copy
• Digital Marketing planning, strategy and campaign management

Benefits

The digital marketing training course aims to remove the common inefficiencies and mistakes within digital marketing campaigns. By doing this, delegates will be able to improve KPIs, RoI and overall success of digital marketing campaigns.

Digital Marketing in perspective

• Search Engine Marketing
  – SEO
  – PPC
• Email Marketing
• Affiliate Marketing
• Social Media, Online PR and Reputation Management
• Online Advertising
• Digital Marketing next steps and creating a strategy