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Digital Marketing For Financial Services

Course Outline

LEVEL: Introductory



A course designed at financial companies looking to make the most of online marketing and digital landscapes, including building a brand profile and increasing goal values.

Who is this course for?

Marketing and digital teams within the financial services. These people and businesses will have a goal to increase exposure within their industry.


What you will learn

  • How has digital marketing changed the financial sector
  • Planning and researching for digital campaigns
  • Cross channel and cross device marketing in the financial industries
  • Case studies of online marketing from the financial sector
  • Setting goals and improving KPIs
  • How to plan and integrate online marketing for success



The organisation will benefit from an understanding of digital marketing that works within the regulatory framework of the financial services industry. This course shows what is working in financial services digital marketing, giving delegates the confidence and insight to see what they should be doing for their own campaigns.


Course Overview

  • Definition of digital marketing
  • Key digital marketing opportunities and challenges within finance
  • Characteristics of success brand profiles
  • Targeting your audience online
  • Brand building strategies
  • Developing a marketing plan
  • Channel and media use
  • Measuring success

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

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