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Digital Marketing Masterclass

Course Outline

LEVEL: Masterclass

DURATION: 2 days


The Digital Marketing Masterclass from The Marketors is for digital or marketing professionals with a goal to take their skills and application of knowledge up a level. The course focuses on advanced digital marketing techniques and application of strategy and will give delegates the tools needed to develop in-depth digital marketing campaigns. The course will help delegates become confident in managing strategies, teams and external parties. Further, delegates will be able to consider and plan for Return on Investment.

Who is this course for

Delegates for the course should already have a strong knowledge of digital marketing and implementation of digital techniques. The course if perfect for those who have taken our Digital Marketing course.


Learning Objectives

  • Understand how to successfully utilize the latest digital marketing techniques
  • Planning, management, delivery and reporting on digital marketing campaigns
  • Advanced multi-channel marketing techniques across multiple digital channels
  • Analytics data analyses and reporting.
  • Build digital marketing campaigns linked directly to business goals
  • Calculate and improve ROI



Attendees of the course will gain an understanding of the latest advanced digital marketing techniques. This will able organisations to build and delivery digital marketing plans linked to business goas and business growth, and subsequently how digital marketing can help business growth.


Course Overview

  • Digital Marketing in Perspective:
    • Key challenges in digital marketing
    • Latest trends and changes
  • Advanced Channel Techniques
    • SEO:
      • SEO Technical Factors
      • Effective Keyword Strategies
    • Social Media:
      • Social Search Integration
      • Social Outreach Management
      • Paid social
    • Email:
      • eCRM and Automation.
      • GDPR
      • Dripfeed marketing
    • Display:
      • Advanced Targeting and social targeting
      • Social Advertising
  • In-Depth Analytics:
    • Analytics Analysis
    • Multi-Channel Funnels
    • Attribution Modeling
    • Advanced Reports
    • Custom Reports
    • ROI Analysis
  • Digital Marketing Strategy:
    • Case Study Analysis
    • Change and Culture
    • Situational Analysis
    • Objectives and KPI’s
    • Personas and Planning
    • Strategy Models
    • Implementation

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

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