This workshop is designed for individuals who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. You will leave with hands-on knowledge you can immediately implement.
Follow best-practice approaches across the different aspects of digital media and develop a more coherent, customer-centric planned approach to digital marketing. Focus on priorities that will give the best returns and create and or improve a programme for measuring and improving digital media effectiveness, as well as using current auditing approaches and identifying areas for improving performance
This is a practical course for anyone involved with the hands-on management of digital channels, or the digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer with digital marketing responsibility.
Audit current approaches to digital marketing and identify areas for improving performance
Search engine optimisation (SEO)
Pay Per Click marketing including Google AdWords
Social Media including Facebook, LinkedIn, Twitter, Instagram, Blogging
Partner marketing including affiliate marketing
Online advertising including ad networks and behavioural targeting
Email marketing including deliverability
Site content and copy
Digital marketing strategy and planning
Create and / or improve a programme for measuring and improving digital media effectiveness
Creating differentiated and sustainable advantage through compelling value propositions’
Enhance brand experiences by evaluating the impact of every touchpoint.
Create a roadmap to develop your digital marketing strategy and capability.
How to write for the web and get noticed by your audience.
A solid grounding in the themes and ideas underpinning successful marketing communications.
Build creative, engaging and successful outreach and link building campaigns.
