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Digital Marketing

Intermediate

Course Outline

This workshop is designed for individuals who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. You will leave with hands-on knowledge you can immediately implement.

 

Online Marketing iPad

BENEFITS TO YOU 

Follow best-practice approaches across the different aspects of digital media and develop a more coherent, customer-centric planned approach to digital marketing. Focus on priorities that will give the best returns and create and or improve a programme for measuring and improving digital media effectiveness, as well as using current auditing approaches and identifying areas for improving performance

WHO SHOULD ATTEND?

This is a practical course for anyone involved with the hands-on management of digital channels, or the digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer with digital marketing responsibility.

WHAT YOU’LL LEARN:

Audit current approaches to digital marketing and identify areas for improving performance

Search engine optimisation (SEO)

Pay Per Click marketing including Google AdWords

Social Media including Facebook, LinkedIn, Twitter, Instagram, Blogging

Partner marketing including affiliate marketing

Online advertising including ad networks and behavioural targeting

Email marketing including deliverability

Site content and copy

 

Digital marketing strategy and planning

Create and / or improve a programme for measuring and improving digital media effectiveness

How to take this course

In-company Training

E Learning

Public Courses

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+44 (0) 207 231 6139

Email Us

info@themarketors.com

Enquire about this course