BENEFITS TO YOU
We’ll challenge you to go beyond the traditional approach to market research, and appreciate how a deeper insight will yield better business decisions. By learning to use a mix of tools as data collection options, you’ll find new ways to contribute ideas on new product development, brand identity and or business expansion.
WHO SHOULD ATTEND?
This course is intended for those who are responsible for the collection and dissemination of market information to management, ensuring that information needs can be met on a regular, and planned, basis.
You are likely to be in a marketing function and possibly new to market research and/or marketing information.
WHAT YOU’LL LEARN:
The course will focus on the following topics
Understand the meaning of insight and develop an interpretation relevant to your own organisation
Learn to draw on a wide variety of sources of information to create insight
Review existing information available internally and externally
Understand customer needs, monitor customer satisfaction, measure company performance
Plan a market survey and select appropriate methodologies
Use the customer database to develop insight
Analyse qualitative and quantitative research
Use market information as part of the planning process
Develop a more creative approach to collecting and interpreting customer data