eCRM – Improve Your Digital Marketing

BENEFITS TO YOU

On completing the course, you’ll be able to define your eCRM strategy, identify opportunities in your customers’ life cycle, and define key performance metrics. You’ll also be capable of measuring and testing to refine your eCRM tactics and strategy, and deliver materials that exploit your eCRM strategy.

WHO SHOULD ATTEND?

If you want to find ways to use digital marketing in a more targeted and effective way, this course is for you!  You’ll already understand the basics of marketing, but you’re looking for ideas on how to better exploit the potential of digital marketing.

WHAT YOU’LL LEARN:

What are the specific topics they will learn about on the course that will lead to improvements in the workplace?

Fundamentals of CRM

• CRM planning process
• Personalisation
• Measurement & testing
• Reputation & crisis management

Audience – understanding customers

• Audience research
• Data profiling & segmentation
• Database management

Proposition & design

• Psychology of persuasion

10 ideas for a creative direction

• Writing for maximum impact
• Cross-channel experiences

Channel

• Social media best practices (Facebook, Twitter, LinkedIn, YouTube…)
• Email marketing best practices