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eCRM – Improve Your Digital Marketing

Intermediate

Course Outline

This workshop will help you develop a  eCRM programme for your business.  By the end of the day, you’ll have a draft plan that covers strategy, planning, measurement, testing, segmentation and creative.  You’ll be confident enough in your new skills & knowledge to start developing and/or improving your eCRM immediately! You will have a draft plan to take back to the office covering:

the fundamentals of CRM, including the planning process, measurement and testing

audience – understanding customers through audience research and other means

proposition and design including 10 ideas for a creative direction

channel, comprising social media and email marketing best practices

Category Management

BENEFITS TO YOU

On completing the course, you’ll be able to define your eCRM strategy, identify opportunities in your customers’ life cycle, and define key performance metrics. You’ll also be capable of measuring and testing to refine your eCRM tactics and strategy, and deliver materials that exploit your eCRM strategy.

WHO SHOULD ATTEND?

If you want to find ways to use digital marketing in a more targeted and effective way, this course is for you!  You’ll already understand the basics of marketing, but you’re looking for ideas on how to better exploit the potential of digital marketing.

WHAT YOU’LL LEARN:

What are the specific topics they will learn about on the course that will lead to improvements in the workplace?

Fundamentals of CRM

  • CRM planning process
  • Personalisation
  • Measurement & testing
  • Reputation & crisis management

 

Audience – understanding customers

  • Audience research
  • Data profiling & segmentation
  • Database management

Proposition & design

  • Psychology of persuasion

10 ideas for a creative direction

  • Writing for maximum impact
  • Cross-channel experiences

Channel

  • Social media best practices (Facebook, Twitter, LinkedIn, YouTube…)
  • Email marketing best practices

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

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