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Effective Marketing Through Events

Course Outline

This workshop explores the options available to organisations to go live at events and demonstrate what can be achieved for your brand. Many organisations fail to understand what events can do. A strategic approach to event marketing is demonstrated showing how to plan events effectively and link events with other strategic or tactical marketing objectives.

marketing events


Learn how each stage of the event marketing process can be reviewed to ensure events are delivered effectively.

Link events with the broader strategic or tactical marketing objectives and provide evidence of your return on investment. or website – please complete all fields.


This course is for marketers who are tasked with organising any activities in which their companies are ‘going live’. Whether these are internal meetings through to large scale international events, this course will hugely benefit anyone with responsibility for implementing and delivering results through events. Experience in organising events is a must to make the most of this programme.


Create a business case and strategy for using events

Improve the quality and reduce the cost of event organising

Learn about new areas of meeting design and event technology

Understand legal issues affecting events.

Develop techniques for internal management.

Increase delegate attendance.

Understand and use event technology.

Negotiate contracts.

Deliver memorable events

Explore new methodologies for evaluating events effectively

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Course Outline

How to take this course

In-company Training

E Learning

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