BENEFITS TO YOU
Learn how each stage of the event marketing process can be reviewed to ensure events are delivered effectively.
Link events with the broader strategic or tactical marketing objectives and provide evidence of your return on investment. or website – please complete all fields.
WHO SHOULD ATTEND?
This course is for marketers who are tasked with organising any activities in which their companies are ‘going live’. Whether these are internal meetings through to large scale international events, this course will hugely benefit anyone with responsibility for implementing and delivering results through events. Experience in organising events is a must to make the most of this programme.
WHAT YOU’LL LEARN:
Create a business case and strategy for using events
Improve the quality and reduce the cost of event organising
Learn about new areas of meeting design and event technology
Understand legal issues affecting events.
Develop techniques for internal management.
Increase delegate attendance.
Understand and use event technology.
Deliver memorable events
Explore new methodologies for evaluating events effectively