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Email Marketing Fundamentals

Course Outline

Email marketing is a core tool in digital marketing from raising awareness in products to re-engaging potential customers.

Email marketing is often not fully effective due to issues around design, user targeting and deliverability and at times is considered secondary to higher budget third party marketing channels.

This email marketing training course provides a practical guide to getting the most from your email campaigns, using the latest techniques, tools and best practice.

email marketing training course

Benefits of this training course

On completion of this email marketing course attendees will be able to plan integrated email campaigns and devise the creative and copy to increase open and click-through rates, improving ROI and KPIs of campaigns.

Attendees will also understand how to build email lists, select email marketing management systems, use tests and tracking metrics to improve response, design an effective newsletter, be on top of measuring and improving email campaigns, and be up to speed on the latest on ethical and legal constraints – including the impact of GDPR on email campaigns.

Who should attend this course

The email training course will suit anyone who has responsibility for delivering email marketing campaigns, either inhouse or agency side. Both those new to email marketing and marketers who feel they could be getting more from their email will benefit.

What you will learn

  • Introduction to success factors for email marketing
  • Opt-in rules and GDPR
  • Designing email templates
  • Selecting an Email Service Provider
  • Goal setting for email campaigns
  • Segmentation and targeting
  • Campaign planning activity
  • Email design and layout
  • Structuring an email to maximise response
  • Copywriting
  • Email analytics

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

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