With the need for every business to have a compelling online presence you can't ignore the power of digital marketing tools and strategies when it comes to effectively promoting your product or service.
This programme will provide an in-depth understanding of how to effectively strategise and implement powerful digital marketing campaigns that convert.
The programme is designed for those with responsibility for developing or implementing an organisation’s digital marketing strategy, including marketing professionals, sales professionals, sole traders and small business owners, CEOs, graduates of other disciplines, and anyone who would like to pursue a digital career.
From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career. Gain the latest and most up-to-date digital marketing skills needed to thrive in today’s digital economy. Our programme is ideal for candidates seeking to gain a fundamental understanding of the digital skills needed to formulate, run and measure effective digital marketing campaigns and strategy.
• Introduction to digital marketing
• Digital marketing strategies
• Search engine optimisation (SEO)
• Pay-per-click (PPC) / Search engine marketing (SEM)
• Email marketing
• Integrating digital and offline marketing
• Digital display advertising (DDA)
• Social media and content marketing campaigns
• Mobile marketing and M-Commerce
• Marketing acquisition and optimising conversion rates
• Measuring digital performance / analytics, data and reporting
• Understand digital marketing and its disruption of the traditional marketing mix
• Be aware of the online consumer journey and how to effectively target your customers
• Understand the role of the core digital marketing channels
• Set clear objectives for the different digital marketing channels
• Understand how to write a digital marketing plan
