The best means of communications with audiences and customers is subject to frequent change in this digital age. An organisation must understand the customer journey from start to finish and improve their experience at each step of the process. The latest digital marketing tools and technologies must be used for organisations to drive growth and win customers.
This course is designed for marketers or those working in associated functions. Those who are new to marketing or want to increase their knowledge in digital marketing should attend.
This workshop is designed to take you through all aspects of search and lead to a better understanding of the discipline, equipping you with the right tools, knowledge and confidence in dealing with this ever-evolving area. This workshop encompasses both the one day advanced PPC and SEO workshops.
• The digital landscape
• SEM, SEO and PPC explained
• How PPC works
• Keyword research, Key phrase development
• Campaigns & Ads best practice review
• Paid search and advanced PPC
• Social Media and integration
• Re-targeting basics
• Setting objectives
• Google AdWords campaign fundamentals
• Creating meaningful reports
• Measurement and optimisation
