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Fundamentals of marketing communications


Widen your knowledge and expertise in marketing communications

Course Code: TM26

Duration: 1 day


This workshop outlines the communication tools and techniques available to marketers. Topics covered include marketing communications in context, current and future trends in marketing communication, the marketing communications mix, working with agencies including the briefing process. Managing the relationship between marketers and communications agencies and measuring the communications campaign.




£ex VAT

Who Should Attend

This workshop is ideal for those starting a new marketing role, or moving into marketing from another business function.  The workshop is also suitable for those who have marketing communications responsibilities as part of a wider role.


Widen your knowledge and expertise in marketing communications and understand the full range of communication tools and channels available. Evaluate the way in which this dynamic field is changing through social media, mobile and digital platforms across the communications mix including advertising, PR, direct marketing, and sales promotion.

Learning Outcomes

  • Conduct a marketing communications audit
  • Analyse the role of marketing communications
  • Identify good practices and improvements
  • Define the target audience needs
  • Map the needs to communication messages
  • Maximise third party relationships
  • Assess key communication tools and techniques
  • Digital tools and channels

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Course Outline

How to take this course

In-company Training

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