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Fundamentals of Product Management

Introduction

Course Outline

This workshop covers the principles of product management as applied in a range of industries.  Attendees will be introduced to a systematic framework for product management – the role; key tasks and processes to use alongside guidelines for product managers to manage themselves and their development. Specific focus is given to:

• A PMs role, responsibilities, common challenges and overcomes

• Understanding elements of a robust product plan

• Developing new products and launch issues

• Managing existing products in a portfolio

• Product lifecycle and strategic considerations

BENEFITS TO YOU

Understand the key elements and stages in building a product plan

Understand and contribute to the product development process

Evaluate your product range and suggest alternatives for performance improvement / maximise individual products and product line groups

Develop appropriate product strategies based on an analysis of the lifecycles of your products

Analyse a portfolio of products and understand the role of your product in its portfolio

Become a more motivated product manager

WHO SHOULD ATTEND?

Current or recently appointed product managers, managers of product managers and other executives introducing product management as a discipline into their organisations who have little formal knowledge of product management.

Some previous knowledge of basic marketing principles is assumed.

WHAT YOU’LL LEARN:

Clarify your role and responsibilities

Deal with some of the common challenges facing product managers

Understand the key elements and stages in building a product plan

Understand and contribute to the product development process

Evaluate your product range and suggest alternatives for performance improvement

Develop appropriate product strategies based on an analysis of the lifecycles of your products

Analyse a portfolio of products and understand the role of your product in its portfolio

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

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