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Fundamentals of Product Management


Product strategy, prioritisation and execution

Course Code: TM58

Duration: 1 day


This workshop covers the principles of product management as applied in a range of industries.  Attendees will be introduced to a systematic framework for product management – the role; key tasks and processes to use alongside guidelines for product managers to manage themselves and their development.

Who Should Attend

Current or recently appointed product managers, managers of product managers and other executives introducing product management as a discipline into their organisations who have little formal knowledge of product management.


Delegates completing the course will understand the key elements and stages in building a product plan and be able to contribute to the product development process.  They will learn to evaluate a product range and suggest alternatives for performance improvement. The will learn how to develop appropriate product strategies based on an analysis of the life cycles of your products and  become a more motivated product manager.

Learning Outcomes

  • Learn to talk product management language
  • Clarify your role and responsibilities
  • Learn about branding concepts
  • Common challenges facing product managers
  • Key elements and stages in a product plan
  • The product development process
  • Analyse a portfolio of products
  • Evaluate a product range
  • Understand about product positioning
  • Develop appropriate product strategies
  • Product launch approaches

How to take this course

In-company Training

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