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Homepage / Digital Marketing / Fundamentals of SEO – Off Page Optimisation

Fundamentals of SEO – Off Page Optimisation

Course Outline

A guide aimed at those that will be managing an SEO campaign directly or through an agency, or anyone working in a PR or digital outreach capacity. This course is aimed at:

  • Marketing Managers
  • Outreach Executives
  • Outreach Managers
  • PR Managers
  • PR Executives

This SEO Off page optimisation course offers you the capabiity to understand how to promote a website digitally through outreach and digital PR, for the benefit of an increase in search engine rankings and traffic. You will learn about the importance of real content, how to utilise this content for maximum outreach, and the SEO metrics that are key when planning and executing an off page optimisation strategy.


Delegates on this course will be able to follow a set structure that has been refined over 10 years by a leading SEO agency in London. By following the processes communicated on this course, you will be able to research, plan and execute an off page optimisation strategy that increases domain authority for your website, and rankings for keywords and search queries in the major search engines. You will also learn about Googles algorithms, the importance of focusing on users, and how to report to stakeholders on technical and commercial gains for investments made.


This is a practical course for anyone working client or agency side, responsible for managing an SEO campaign for RoI.


  • What is off page optimisation, and why is it important in an seo strategy
  • Backlinks, what are they and why do we need them
  • Googles penguin algorithm, and what googles guidelines are regarding off page optimisation
  • How to audit your websites backlink profile
  • How to carry out competitor research, and reverse engineer a competitors backlink profile and content marketing strategy
  • Planning an outreach campaign, using a structured, documented approach
  • Key reporting metrics when evaluating opportunities
  • SEO tools to use for off page optimisation, and how to use them
  • Executing an off page campaign and reporting performance

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Course Outline

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