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Homepage / Digital Marketing / Fundamentals of SEO – On Page Optimisation

Fundamentals of SEO – On Page Optimisation

Course Outline

SEO - Fundamentals

A guide aimed at those that will be managing an SEO campaign directly or through an agency, working client or agency side.



This SEO On page optimisation training course will provide marketing managers and SEO managers with detailed insights into how to ensure a destination website provides search engines with a clear understanding of the nature of the website and relevant search keywords/queries associated with it. The course will provide a step by step process so that you can analysis, benchmark, enhance and report on the on page optimisation of your chosen website.



By taking this course you will be able to follow a structured process that has been crafted over 10 years in house at a leading SEO agency. The techniques and tools covered on the course are all best of breed, and will allow both marketing managers that are client side and SEO professionals agency side to understand how to use time effectively, whether your own or bought in through a supplier.


This is a practical course for anyone working client or agency side, responsible for managing an SEO campaign for RoI.


●      Auditing a destination website

●      Understanding current Onpage performances and benchmarking

●      How to write effective Meta Tags that work for Search engines and Users

●      Keyword to landing page mapping

●      Optimising site structure for internal authority

●      Advanced code optimisation: including schema tagging and rich snippets

●      How to keep a change log, and version control through website updates

●      Writing content for landing pages and blogs, and the difference between the two

●      Measuring performance of enhancements and reporting to directors



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