Following the exposure of Facebook and data management within tech businesses, privacy and the use of personal data is at the forefront of consumer thinking and with GDPR regulations in full forceit is essential to ensure compliancy and the protection of data.
As a practising marketer, you need a clear understanding of how this legislation will impact on your targeted campaigns.
This one-day course is a great introduction to successful, lawful, profitable and ethical direct marketing. Attendees will develop your core skills and knowledge of the essential legal and compliance requirements for data driven.
You’ll also learn to use GDPR legislation to build better marketing lists, increase email opt-in rates, and increase the accuracy of your direct marketing databases.