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GDPR and Essential Marketing Data

Course Outline

Following the exposure of Facebook and data management within tech businesses, privacy and the use of personal data is at the forefront of consumer thinking and with GDPR regulations in full forceit is essential to ensure compliancy and the protection of data.

As a practising marketer, you need a clear understanding of how this legislation will impact on your targeted campaigns.

This one-day course is a great introduction to successful, lawful, profitable and ethical direct marketing. Attendees will develop your core skills and knowledge of the essential legal and compliance requirements for data driven.

You’ll also learn to use GDPR legislation to build better marketing lists, increase email opt-in rates, and increase the accuracy of your direct marketing databases.

Benefits of this training course

This course is designed for anybody needing to have a better understanding of GDPR and data protection.

The course will develop your technical legal skills and allow for more confident marketing.

Companies looking to exceed GDPR and other ‘key laws’ can boost customer loyalty and increase your lead generation success. Further, this course allows for the development of know-how to help you step up into more senior marketing role where you can support your organisation in its responsibilities.

Who should attend this course

Those in data management roles new to marketing and more experienced marketers but with limited knowledge of compliance, data protection and the new ‘privacy laws’. Database marketers with more IT skills than legal skills

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

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