BENEFITS TO YOU
You’ll bring to your organisation an awareness of the issues and options available when communicating their brands to an international audience. On a personal level, you’ll be capable of appraising your brands’ strengths and considering the relevant strategy.
WHO SHOULD ATTEND?
This course is designed for people interested in growing their brand(s) value by entering into new international markets. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for Marketing Executives, Marketing Managers, Marketing Directors, Business Owners, Graphic Designers and Design Managers from start-ups to established enterprises.
WHAT YOU’LL LEARN:
Global Brand health check: Assess your existing Brand Strategy, Brand Identity and Brand Culture for strengths and weaknesses.
Place of Origin: The halo effect of national and regional characteristics.
Global Brand Architecture: Which model for your brand; global, local, standardised or adapted?
Global Brand meaning: Don’t get lost in translation.
Global Brand tribes: Bridge global cultural differences.
Global Digital Branding: Online, Social and Mobile brand communication.
Experience branding: Delivering global brand touchpoints.
Global Brand Ambassadors: Your people are the measure of the brand.
Brand Protection: Intellectual Property, Licensing and Franchising.