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How To Write For The Web

Course Outline

Copywriting for the web is different to writing offline. This workshop shows how to write effective copy for your internet and intranet sites and help move your site up the search engine ranks as well as in customer estimations.  Also learn why your copy needs to be different for mobile.

A highly interactive workshop using exercises, discussions and live site reviews. The workshop will cover:

what makes good online writing

how we read online and how it affects how you need to write

what you need to know about SEO as a writer

effective strategies for online writing

reviewing and adapting source material to use online

copywriting laptop

BENEFITS TO YOU 

Understand what makes people ‘stick’ to sites

How to promote your ratings in search engines

How to run a usability study

The importance of clarity and interaction on your site.

What makes a good website

What makes good online text and how to write copy for online

reading.

Appreciate how the psychology of web copy needs to be considered when writing. 

WHO SHOULD ATTEND?

This interactive workshop is ideal for any marketer or content manager, writing for the web or critically appraising the writing of in-house colleagues or agency staff.

WHAT YOU’LL LEARN:

What are the specific topics they will learn about on the course that will lead to improvements in the workplace?

What makes people ‘stick’ to sites

How to promote your ratings in search engines

What makes a good website and good on-line text

How to write copy for on-line reading

The way we read on line and how this affects the way copy needs to be written

How to run a usability study

How the psychology of web copy needs to be considered when writing

The importance of clarity and interaction on your site

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

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