Copywriting for the web is different to writing offline. This workshop shows how to write effective copy for your internet and intranet sites and help move your site up the search engine ranks as well as in customer estimations. Also learn why your copy needs to be different for mobile.
A highly interactive workshop using exercises, discussions and live site reviews. The workshop will cover:
what makes good online writing
how we read online and how it affects how you need to write
what you need to know about SEO as a writer
effective strategies for online writing
reviewing and adapting source material to use online