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How To Write Successful Newsletters & Press Releases

Intermediate

Course Outline

This workshop is ideal for up-and-coming marketing professionals responsible for PR writing and internal communications. Learn how to produce copy that motivates readers to take action, how press releases add value within the wider PR strategy, how to think like a journalist and identify the five key elements of a newsworthy story. Find out how to write press releases that persuade without being too salesy. The workshop is supported with practical exercises and opportunities to write and learn from peer and tutor feedback

copywriting press

BENEFITS TO YOU

You’ll finish the day confident you can convey compelling messages to internal and external audiences. Delegates will understand the ‘why’ as well as the ‘how’. Learn new techniques to produce copy that’s right first time and make you more persuasive and influential. Increase your brand’s influence and contribute to its competitive edge.

WHO SHOULD ATTEND?

Ideal for up and coming Marketing professionals whose responsibilities include PR writing and internal communications. Typical delegates are marketing executives and managers. No prior knowledge is necessary.

WHAT YOU’LL LEARN:

The six fundamentals of all good writing

Gaining a deeper insight into your audience(s)

Why companies need PR

What journalists expect from press releases

Identifying newsworthy stories

Planning and writing persuasive press releases

Top tips for newsletter contents

How to do great interviews that provide powerful stories

 

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

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