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Homepage / Writing & Copywriting / How To Write The Perfect Brochure and Leaflet

How To Write The Perfect Brochure and Leaflet

Intermediate

Course Outline

This workshop will show you how to capture the essence of your message in a brochure or leaflet as well as drive enquiries through careful planning and precise writing.  It will cover everything from scoping the brief, structure and writing tools, techniques and approaches to the stages of writing, telling the story and getting attention. It will show how to ensure your message remains captivating and clear.

BENEFITS TO YOU 

Understand:

how to create immediate impact with your brochure

how to tell a compelling story

how to develop effective themes in longer print collateral, such as brochures

about the balance of imagery and its effect

how to gain response / interaction from your brochure

how new technologies impact on traditional writing

how word choice and sentence structure can get your message across

WHO SHOULD ATTEND?

Whether you are an in-house copywriter or work in an agency. This practical course helps you write compelling copy that really works and is relevant for anyone involved in writing, editing or reviewing brochures and leaflets.

WHAT YOU’LL LEARN:

How to create immediate impact with your brochure

How to tell a compelling story

How to develop effective themes in longer print collateral, such as brochures

Understanding the balance of imagery and its effect

How to gain response/interaction from your brochure

How new technologies impact on traditional writing

Managing word choice and sentence structure to get your message across

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

Enquire about this course

Call Us

+44 (0) 207 231 6139

Email Us

info@themarketors.com

Enquire about this course