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Imaginative Marketing

Course Outline

This one day course will equip you to embrace your creative side to reach practical and imaginative solutions using various problem-solving techniques. You will learn to apply a set of thinking tools which are both practical and creative and can be implemented to your business immediately. We will deliver an engaging and interactive workshop which gives you the opportunity to practise these techniques using practical exercises.

Over the course of the day, the following topics will be covered:

  • How to think creatively within the marketing and business environment
  • The science behind creative thinking
  • Effectively executing the creative process using the right techniques and principals
  • Working creatively as a team
  • Working creatively as an individual

Who is this course for

This course aims to equip managers to solve problems, exploit opportunities, address challenges and come to creative solutions. It is therefore suitable for managers responsible for such tasks, as well as for anyone wanting to quickly generate new ideas and improve their creativity, innovation and entrepreneurship.

What you will learn

  • With a fresh perspective on how you view challenges
  • Able to use creative thinking to spot new opportunities
  • With an understanding of the science behind creativity and thinking
  • Having gained greater insight into the creative process, and how to use techniques and principals to increase effectiveness
  • Able to identify the root cause of a problem and analyse issues effectively
  • Thinking and exploring ideas with a creative mindset
  • Confident to make decisions and put them into action by implementing appropriate solutions, prioritising tasks, achieving agreement and commitment across your team
  • With ideas for improving “team thinking”


Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

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