BENEFITS TO YOU
You’ll leave able to build and execute a CRM programme, with knowledge of
key trends and implications for marketers. You’ll also be capable of setting
objectives, measuring and testing campaigns, and segmenting and targeting
your audience. In addition, you’ll be able to collect and analyse data, and
develop customer insights and engaging customer propositions. You’ll take
away and understanding of the new digital channels, too, and be ready to
integrate traditional and digital channels and social CRM. Lastly, you’ll know the
difference between satisfaction, loyalty and CRM and decide which customers
receive which communications at which time.
WHO SHOULD ATTEND?
This course is for marketing practitioners who wish to improve their CRM skills and build an effective CRM communications programme.
Marketing communications practitioners who want to understand how to develop insights and develop engaging multi-channel communications programmes
WHAT YOU’LL LEARN:
Plan, build and execute a CRM programme.
Key trends and implications for marketers
Measure and test campaigns.
How to collect and analyse data.
Segment and target your audience.
Develop customer insights.
Develop engaging customer propositions & reviewing creative
Understand the new digital channels
Integrating traditional and digital channels, social CRM
The difference between satisfaction, loyalty and CRM
Decide which customers receive which communications at what time