BENEFITS TO YOU
You’ll leave having learnt how to integrate social media channels and built on
your existing knowledge of working with the social channels. Furthermore, you’ll
know how to develop a social media plan, measure success and treat
customer types differently based on their behaviour. You’ll also be able to discuss best-practice use of the key social channels and use the social media planning and implementation model to ensure your organisation is set up for social media.
WHO SHOULD ATTEND?
If you have used some of the social channels but now want to develop an integrated plan The course is for those who are writing a social media strategy and managing its implementation. It is best suited to individuals who have some experience of social media marketing, so are familiar with key channels like Facebook, Twitter, YouTube, Linked In and blogging. This is not designed as a follow on to Social Media Marketing or Social Media Masterclass.
WHAT YOU’LL LEARN:
Understand how social media is changing marketing from push to pull
Learn how to integrate social media channels
Build on your existing knowledge of working with the social channels
Develop a social media plan
Discuss best practice use of the key social channels
Use the social media planning and implementation model to ensure your organization is set up for social media