Infographic Storytelling

Intermediate

Engage your audience and tell your story creatively and persuasively

Course Code: TM147

Duration: 2 days

Overview

In today’s technological world people are inundated with content – Twitter, Instagram, Snapchat, digital news and online books the list is endless. Increasing mobile and tablet penetration is only fueling the fire, ‘content is king’, and it needs to be engaging, valuable and simple to understand otherwise the reader will switch off. This is where infographics, storytelling and data visulisation become powerful marketing tools. Companies have a lot to say and need to be creative about how they say it. Storytelling using infographics is a growing trend as Infographics work visually - conveying complex information quickly, persuasively and in an engaging way. This infographic storytelling course is great for anyone who is working on a professional presentation or a personal project and need to communicate their findings.

Who Should Attend

This course could be of interest to people working within the marketing and communications function or sales support and content designers who want to establish fundamental knowledge and experience of information design, infographics, storytelling and data visualisation.

Benefits

By attending this intermediate two-day workshop delegates will learn the key principles of data visualisation and information design and how to create a narrative using storytelling techniques. They will understand the editorial process associated with information design and experience the practical application through hands-on tasks and creating an infographic story.

Learning Outcomes

• Data visulisation and Infographics
• Introduction to the history and principles of data visualisation
• The anatomy of an infographic
• Choosing the right path
• Understanding different charts
• Design tools and tips
• Important information versus no-Important
• Prioritisation
• \Finding the story in data
• Framing data for the target audience
• Maximising design for best impact, understanding and memorability
• An overview of digital tools
• Group activities to discuss example briefs, and explore solutions
• Group presentations of visual outcomes