BENEFITS TO YOU
On completing the course, you’ll recognise the benefits reaped from effective
internal communications. Moreover, you’ll understand the factors that make
internal communications a great vehicle for acquiring, motivating and retaining
staff. If you’ve got one, you’ll be able to audit and improve your current system –
are you using the right media to get the right messages across? You’ll also be
ready to develop a blueprint to help disseminate organisational objectives,
targets and information throughout all departments and divisions.For website – please complete all fields.
WHO SHOULD ATTEND?
The workshop is not limited to those in the marketing discipline. Although Internal Communications often falls nowadays within the remit of marketing, many other descriptions are used including Workforce Enablement, or Employer Branding and many other functions would also find it useful. This workshop is suitable for private, public & non-profit organisations.
WHAT YOU’LL LEARN:
Analyse your organisation – what sort of organisation are you, & what are your corporate objectives? How does this affect your “tone of voice”?
Set down your specific communication objectives, both strategic and tactical
Segment your audiences – rank stakeholders in order of importance & power
Develop key messages and themes for each group
Match communications vehicles & media to your objectives
Implementation – set and follow an action plan
Recognise and defuse barriers to implementation
Measure the outcome – how to set appropriate Key Performance Indicators and metrics to judge success