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An introduction to Digital Strategy

Course Outline

Learn and understand the fundamental aspects of a digital strategy, from identifying target audiences through to reporting on Return on Investment. This training course will provide you with a clear set of guidelines to create an all encompassing digital strategy that’s appropriate for your business regardless of maturity level. All channels including SEO, PPC, Email, and Social are covered.

Who is this course for?

This course is for anyone working on digital strategy client or agency side.

What will you learn? 

  • An introduction to Digital Strategy – What is the purpose of a strategy?
  • Fundamental principles of any digital strategy
  • How to budget and time plan for your digital strategy
  • Managing resource, internal and external for delivery and success
  • Marketing funnels and how to drive users through a buying process
  • How digital channels connect and feed each other within a digital strategy
  • Typical challenges internal and external and how to overcome them
  • Goal setting and reporting performance on a channel and overall basis


This course will provide you with a methodical approach to implementing a digital strategy which can be controlled in time, budget and results, and integrated over time stage by stage. Delegates on this course will leave the course with a set of principles that will be transferable from project to project, allowing for a results based digital strategy to be identified and executed for the benefit of the business, end customers, and stakeholders.

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

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