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Homepage / Digital Marketing / An Introduction to Google Adwords

An Introduction to Google Adwords

Course Outline

Learn how to use the Google Adwords interface, and the various campaign types that can be setup within it. This Google Adwords training course covers display campaigns, remarketing campaigns, and search campaigns and how they can be setup, managed, and reported on within the new Google Adwords interface.

Who is this course for?

This course is for anyone working on digital strategy client or agency side.

What you will learn

  • Google Adwords basics – navigating around the interface and the different types of campaigns
  • Account structure – campaigns & adgroups building the perfect adwords account
  • Account targeting – focusing on driving high Click Through Rates (CTRs) and quality traffic
  • Match types and targeting – breakdown and benefits
  • Budget management – applying budgets at the right levels for maximum return
  • Remarketing- various ways to setup and how to use it
  • Ad optimisation – split testing and ad extensions
  • Competitor auditing and monitoring
  • Automation tools and how they can help manage your campaigns
  • Housekeeping – keeping ontop of performance and driving results
  • Reporting – key metrics for senior and mid level managers


This course has been designed to allow delegates to follow a methodical approach to using Google adwords and setting up PPC Campaigns for RoI. Learn from digital marketing experts that have managed PPC campaigns for both SME and Brands, with thousands of pounds of adspend across various sectors. Delegates will also receive template documents to help plan and report on google adwords ppc campaign performance.

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Course Outline

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