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Introduction To Branding

Introduction

Course Outline

This workshop introduces the principles of branding and brand management. Its intent is to give a definition of the key terms related to brand and branding and managing successful brands in today’s challenging market environment. It will highlight the ability to differentiate your brand through an integrated marketing mix delivered through insight driven rational and emotional connections delivered to your target market. You will learn how to create integrated brand plans that deliver long term brand equity

BENEFITS TO YOU

Using contemporary examples and case studies, you will learn new ideas and apply skills about contemporary brand concepts and be able to write more effective brand plans utilising a brand planning framework. You will leave with and an understanding of the key activities that build long term brand equity.

 WHO SHOULD ATTEND?

Marketers new to the brand management role or who are preparing or reviewing a brand plan for the first time. It is also invaluable for senior managers having to evaluate the brand plans submitted to them by marketing specialists.

WHAT YOU’LL LEARN:

The principles of branding and components that make up the brand

The brand planning process

Importance of market and customer insight

Brand strategy including the brand positioning statement

The structure and content of a brand guideline document

The role of marketing communications and other elements of the marketing mix

Evaluating the performance of the brand

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

Public Courses

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