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Homepage / Product Management / Introduction to New Product Development

Introduction to New Product Development


Course Outline

Developing and launching successful new products is a key marketing value driver. Successful innovation ensures that your products stay competitive and that growth opportunities are not missed. However extensive research indicates that failure rates in this area are high. Developing and implementing a proven NPD process increases success rates, together with managing the other key factors that drive results.


This course will help you appreciate the benefits and principles of good innovation management. The NPD process presented is applied by many market-leading organisations so application of this in your organisation should significantly improve your success rates and financial results. You will leave equipped with a strategic NPD process and an understanding of the key activities that drive innovation success.


Managers and executives, irrespective of function, who are or expect to become involved in the development of new products and the innovation process within their organisation.


Definitions, benefits and principles of good innovation management

NPD process – what’s involved?

Step 1: New product strategy

Step 2: Idea generation and screening

Step 3: Concept development and testing

Step 4: Business analysis

Step 5: Product development and testing

Step 6: Commercialisation

Success factors in NPD; differentiated superior products, customer insight, sharp, stable and early product definition, brand planning, stage-gate process, cross-functional project teams and an innovative culture supported by senior management

Assessment of organisational performance and action planning to improve NPD in delegates own organisations

Downloadable Resources

Course Outline

How to take this course

In-company Training

E Learning

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