BENEFITS TO YOU
This course will help you appreciate the benefits and principles of good innovation management. The NPD process presented is applied by many market-leading organisations so application of this in your organisation should significantly improve your success rates and financial results. You will leave equipped with a strategic NPD process and an understanding of the key activities that drive innovation success.
WHO SHOULD ATTEND?
Managers and executives, irrespective of function, who are or expect to become involved in the development of new products and the innovation process within their organisation.
WHAT YOU’LL LEARN:
Definitions, benefits and principles of good innovation management
NPD process – what’s involved?
Step 1: New product strategy
Step 2: Idea generation and screening
Step 3: Concept development and testing
Step 4: Business analysis
Step 5: Product development and testing
Step 6: Commercialisation
Success factors in NPD; differentiated superior products, customer insight, sharp, stable and early product definition, brand planning, stage-gate process, cross-functional project teams and an innovative culture supported by senior management
Assessment of organisational performance and action planning to improve NPD in delegates own organisations