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Homepage / Introduction to public relations

Introduction to public relations


Mixing PR tactics with strategy

Course Code: TM13

Duration: 2 days


Our two-day workshop is interactive, fun, and will give you a solid grounding and intensive introduction to Public Relations. The workshop covers everything from dealing with the modern media and identifying the appropriate mixture of PR tactics from writing press releases to developing a strategic campaign and evaluating its success.

Who Should Attend

The course is essential for anyone wanting to learn about media communications and effective public relations. It is especially suitable for anyone who is becoming involved with PR for the first time or for managers who have recently assumed PR responsibilities.


Attendees will understand the fundamental tools and approaches required for effective PR management alongside the practical tools and techniques for developing a PR campaign. They will be able to evidence the commercial impact of public relations and its benefit to the organization and gain an introduction to basic principles and concepts of PR.


Learning Outcomes

• The definition of PR
• Different types of PR
• Understand the relationship between PR and marketing
• Create a PR plan
• Measure and evaluate PR impacts
• Traditional and digital media
• Develop impactful PR tactics
• Deal with incoming media enquiries
• Write a press release

How to take this course

In-company Training

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