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Introduction to Public Relations


Course Outline

Our one-day workshop will introduce you to the fundamentals of PR. These range from dealing with the media and identifying appropriate PR tactics to writing press releases, developing a strategic PR campaign from scratch, and evaluating success.


Understand the fundamentals tools and approaches to effective PR management alongside the practical tools and techniques for developing a PR campaign. Understand and be able to evidence the commercial impact of public relations and its benefit to the organisation


The programme is especially suitable for anyone who is becoming involved with PR for the first time, graduate recruits, managers who have recently assumed PR responsibilities and those who have responsibility for PR staff but little relevant experience.


Understand the relationship between PR and marketing

Create a PR plan

Measure and evaluate PR impacts

Understand how PR works across both traditional and digital media

Develop a range of impactful PR tactics

Identify opportunities to place stories in the media

Deal with incoming media enquiries

Write a press release.

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Course Outline

How to take this course

In-company Training

E Learning

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