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Making Innovation Happen

Intermediate

How to make innovation happen using tools, techniques and processes

Course Code: TM61

Duration: 2 days

Overview

Ensure successful innovation happens in your organisation and understand the step by step approach that many leading innovators use to find and exploit growth opportunities. This workshop is delivered as a blend of presentation and practical exercises. You will be provided with tools, templates and techniques to apply in your organisation.

Who Should Attend

This course is for those involved in the product development process from idea generation to implementation; specifically marketing professionals, product managers, research & development managers and those responsible for generating new product ideas.

Benefits

The workshop will  empower you to take the lead in directing strategies and actions in your product market. You will understand the role and scope of a product manager so that you can focus on the job you should be doing. It will equip you to expand your career beyond the technical area, into marketing and commercial management. Your organisation will benefit because you will be able to align business capabilities with market requirements.

Learning Outcomes

  • Market focused approaches
  • Developing successful new product concepts
  • Mastering product development techniques
  • Learn successful go-to-market strategies
  • Manage the products through the lifecycle
  • Understand the principles of the PLC
  • Construct a B2B product marketing plan
  • Align the plan with company strategy
  • Define market key success factors
  • Align business capabilities
  • Segment and profile customers
  • Construct the right marketing mix
  • Developing a business-case

How to take this course

In-company Training

E Learning

Public Courses

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