BENEFITS TO YOU
Innovation and growth are key priorities for many organisations, but they can be difficult to achieve. Applying this programme’s best practice based, step by step strategic approach innovation can significantly increase the success rate of new innovations.
You will learn how to apply innovation tools which you can take away and use within your organisation. You also learn how the digital technologies can accelerate your innovation effects and leverage your organisation’s resources.
WHO SHOULD ATTEND?
This course is suitable for:
those involved in innovation, product management, marketing and business development roles
those with an interest in making their organisations more innovative, who may be working in other (non-marketing) functions, such as finance, operations or technology roles
The course assumes an appreciation of marketing practices and focuses on the needs of commercial organisations.
WHAT YOU’LL LEARN:
What is innovation and what role does it play in successful organisations?
Understanding the landscape of innovation, from incremental to breakthrough approaches.
How to ensure your organisation has a soundly based innovation strategy.
How organisations build a climate in which innovation can thrive
Using discovery processes to find fresh perspective and spot innovative ideas
Using creative problem solving, open innovation and crowdsourcing to accelerate innovation plans
Innovating business models to create greater customer value
Prepare business cases that support the development and introduction of new innovation solutions.
The future of innovation and the role of digital technologies.