With huge shifts in the digital marketing environment, marketers need to keep pace with the latest trends to ensure their strategy and approach continue to deliver. This workshop will help marketers build stronger digital capabilities and crystallise their online vision & goals through a more strategic approach. A framework for reviewing and improving your current digital strategy will be introduced. Key decision points will be identified that you can use to identify new opportunities across the digital mix. These include the shift to content marketing and earned media strategies, alongside the latest trends in search marketing.